Privacy policy

Last Updated: May 19, 2026

This Privacy Policy describes how Valenira (operated by Novus Invictus LLC) collects, uses, and discloses your personal information when you visit or make a purchase from https://valenira.com/ (the "Site"). This policy applies to customers in the United States, the United Kingdom, and other regions where we operate.

1. Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases.

  • Device Information: Including the version of the web browser, IP address, time zone, and how you interact with the site.
  • Order Information: Including name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Customer Support Information: Any information you provide to us when contacting our support team via email or phone.

2. How We Use Your Personal Information

We use your personal information to provide our services to you, including:

  • Offering products for sale and processing your orders.
  • Handling payments through secure gateways.
  • Coordinating the shipping and fulfillment of your order.
  • Keeping you informed about new products, services, and promotional offers (if opted in).
  • Detecting and preventing fraudulent activity and protecting the security of our site.
  • Complying with applicable tax, customs, and legal requirements.

3. Legal Basis for Processing (UK & EU Customers)

If you are located in the United Kingdom or European Economic Area, we rely on the following legal bases under UK GDPR and EU GDPR to process your personal data:

  • Contract: To fulfil our contract with you, including processing orders, handling payments, arranging shipping, and providing customer support.
  • Legal Obligation: To comply with tax, customs, accounting, and other legal requirements.
  • Legitimate Interests: To prevent fraud, secure our website, improve our products and services, and grow our business in a way that does not override your fundamental rights.
  • Consent: For marketing communications, non-essential cookies, and targeted advertising. You may withdraw your consent at any time.

4. Sharing Personal Information

We share your personal information with trusted service providers to help us deliver our services and fulfill our contracts with you.

  • Payment Processors: We use secure third-party payment gateways to process your transactions.
  • Fulfillment Partners: Warehousing and logistics providers that process and ship your orders on our behalf. This includes partners located outside the United States and United Kingdom (see Section 8).
  • Shipping Carriers: International and domestic carriers responsible for delivering your package to your address.
  • Instagram & Social Media: Our site may include social media features, such as the Instagram "Like" or "Share" buttons. These features may collect your IP address and which page you are visiting on our site. Your interactions with these features are governed by the privacy policy of the company providing them.
  • Legal Authorities: If required by law or to protect our legal rights.

5. Cookies

A cookie is a small amount of information that's downloaded to your computer or device when you visit our site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences.

UK and EU customers: Under the Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we will only place non-essential cookies (such as analytics or advertising cookies) on your device with your consent. You can manage your cookie preferences at any time through the cookie banner on our site.

6. Behavioral Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you (e.g., via Instagram or Google). UK and EU customers will only receive targeted advertising based on consent provided through our cookie banner.

7. Your Rights

All customers:

  • Access & Portability: You have the right to request access to the personal information we hold about you and receive a copy in a portable format.
  • Correction: You have the right to request that we correct any inaccurate personal information we hold about you.
  • Deletion: You have the right to request that your personal information be erased, subject to certain legal exceptions.
  • Opt-Out of Marketing: You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails.
  • Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

United States customers (California and similar state laws):

  • Opt-Out of Sale/Sharing: You have the right to opt out of the sharing of your personal information for targeted advertising purposes.

United Kingdom and EU customers (UK GDPR / EU GDPR):

  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
  • Right to Object: You have the right to object to the processing of your personal data, including for direct marketing purposes.
  • Withdraw Consent: Where we rely on your consent, you have the right to withdraw it at any time.
  • Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority. In the United Kingdom, this is the Information Commissioner's Office (ICO), https://ico.org.uk/.

To exercise any of these rights, contact us at support@valenira.com. We will respond within one month, as required by UK GDPR.

8. International Data Transfers

Valenira is a brand of Novus Invictus LLC, a United States-registered company. Your data is primarily processed within the United States. However, in order to fulfill and ship your order, we share certain personal information (such as your name, shipping address, and order contents) with our international fulfillment partners located outside the United States and United Kingdom, including in regions such as Asia.

UK and EU customers: When we transfer your personal data outside the United Kingdom or European Economic Area, we ensure that appropriate safeguards are in place as required by UK GDPR and EU GDPR. These may include the use of Standard Contractual Clauses approved by the UK Information Commissioner's Office or European Commission, or transfers to countries deemed to provide adequate data protection. By placing an order, you acknowledge that your data will be transferred internationally for the purpose of order fulfillment.

9. Data Retention

When you place an order through the site, we will retain your personal information for our records unless and until you ask us to erase this information, or as required by applicable tax and commercial record-keeping laws. Typically, we retain order and customer support records for up to 7 years to comply with accounting and tax obligations in the jurisdictions where we operate. Marketing data is retained until you withdraw consent.

10. Security

The security of your personal information is important to us. We use industry-standard encryption (SSL) to protect your data during transmission. However, no method of transmission over the Internet is 100% secure.

11. Data Controller

Novus Invictus LLC is the data controller responsible for your personal information. Contact details are listed in Section 13.

12. Changes

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.

13. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email or by mail using the details provided below:

Webshop name: Valenira (part of Novus Invictus LLC)
Company Registration Number: 2026-001882100
EIN: 98-1913987
Registered Address: 30 N Gould St #31823, Sheridan, WY 82801, USA
Email: support@valenira.com
Phone: +1 307 396 4923
Business Hours: Monday to Saturday, 9am to 6pm EST